Netflix increased its forecast for revenue growth for 2024 slightly from 13% to 15% to 14% to 15%, after reporting revenue growth of 22% on a currency neutral basis for the second quarter to almost 9.6 billion US dollars. Streaming paid memberships rose 17% to almost 278 million worldwide.
Citing figures from Nielsen, Netflix claimed that, together with YouTube, it accounts for 50% of all streaming to the TV in the US. However, it also stressed it has plenty of scope to grow: "Across streaming, pay TV, film, games and branded advertising, it’s a 600 billion dollar + market, and today Netflix accounts for just ~6% of that revenue."
Having launched more than 100 games so far, Netflix says it has 80-plus games in development. It is particularly excited about "interactive narrative games", based on its own intellectual property. Source: Netflix collateral
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