About this weblog

What you need to know: This weblog captures key data points about the global telecoms industry. I use it as an electronic notebook to support my work for Pringle Media.

Friday, April 22, 2016

Google Sees Big Leap in Paid Clicks

Alphabet, the company formerly known as Google, reported a 23% year-on-year increase in revenues to 20.26 billion US dollars for the first quarter on a constant currency basis. That's down one percentage point on the previous quarter.

The aggregate cost per click (the average unit price Google's customers pay for advertising) was down 9% year-on-year, but flat quarter-on-quarter. Paid clicks on Google's web sites leapt 38% year-on-year. source: Google statement

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