Google said revenues grew 17% year-on-year, excluding the impact of currency movements, to 17.3 billion US dollars in the first quarter of 2015. The number of paid clicks on the ads Google brokers rose 13% year-on-year, but the average cost per click fell 7%. source: Google statement
Google Chief Financial Officer Patrick Pichette highlighted mobile ads as a key source of revenue growth during the quarter. "We are experiencing real strength in mobile search," he said. The contribution of ad revenue from video platform YouTube "continues to grow at a strong rate year-over year," he added. Brands are embracing YouTube's TrueView service, where advertisers pay only when users opt not to skip an ad, he said. source: Reuters
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