Announcing it will buy WhatsApp for $19 billion in stock and cash, Facebook said that more than 450 million people are using the mobile messaging service each month. The social network said that 70% of these people are active on a given day. It also claimed that WhatsApp's messaging volume is approaching the "entire global telecom SMS volume" and WhatsApp is currently adding more than one million new registered users per day. source: Facebook statement
Industry analyst Ovum forecasts that "social messaging volumes" will reach 69 trillion in 2014 (up from 27.4 trillion in 2013) with subscribers climbing to 1.8 billion by the end of the year. Ovum also said that telecoms operator-based mobile messaging traffic (including MMS, SMS, A2P SMS) will peak in 2014 with 7.7 trillion messages, declining in 2015 to 7.6 trillion messages. source: Ovum statement
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