Vodafone said that its service revenue fell 1.4% year-on-year in the quarter ending September 30th on an organic basis, after rising by 0.6% in the previous quarter. It said that service revenue rose 0.6%, excluding the impact of cuts in mobile termination rates. Group revenue in the six months ending September 30 was 21.78 billion British pounds (34.61 billion US dollars).
Service revenue climbed 18% in Turkey, 17.4% in Ghana and 11% in India, but fell 14.4% in Australia, 12.8% in Italy and Spain and 10.7% in Greece. In Germany, revenues rose 1.8%, but were down 3.2% in the UK.
Vodafone said that its revenue from messaging services fell 3.3% in the six months to September 30th even though volumes rose 1.3%. The UK-based group said: "We are adopting a new strategic approach to consumer pricing and bundling in Europe, in order to offer customers worry-free usage and, at the same time, stabilise ARPU. We are launching new tariffs including unlimited voice and SMS, and much larger data allowances than before. Pricing will be radically simplified as a result, giving clear visibility of the cost of ownership and, thereby, lower complexity for IT and billing." source: Vodafone statement
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